Author
Author

Scott Falconer

Executive Vice President, Media Solutions, Hospitality, Amadeus

Scott FalconerScott leads the Media Solutions business at Amadeus Hospitality. Media Solutions product suite uses paid media to reach travelers and travel agents to drive demand, win more bookings, and generate highly profitable revenue for hotels. Prior to joining Amadeus, Scott was the Chief Operating Officer of Visible World, an advertising technology company that was acquired by Comcast in 2015. He has extensive senior general management, operations and marketing experience in recurring revenue businesses particularly in media and communications. Scott holds MBA and MS degrees from Stanford University and a BS degree in Operations Research from Cornell University.
Insights by Scott Falconer (2)

The Six-Step Plan to Rebuild and Recharge Your Hotel Marketing Strategy

Many marketers would agree that the pandemic has raised a lot of questions, including how to adapt their hotel marketing strategy to continue to attract and convert guests in an uncertain environment.

Is 2020 the Year of the GDS?

Travel agents are booking hotel reservations on the GDS in record numbers, from 42 million ten years ago to 79 million in 2019. On average, they book 22X more room nights than consumers, making the GDS a prime channel for hotels looking to increase revenue.
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