Resigned Author

Resigned Author

Insights by Resigned Author (18)

If Your Hotel Tech Doesn’t Boost Loyalty, There’s Trouble Ahead

Nearly forty years. That's how long guests have been accruing points, statuses, and upgrades with hotel loyalty programs. The hotel programs spun off of the airline programs (the first was AA Advantage in 1981), which were the marketing brainchild of airlines in a post-deregulation world.

Mobile Key Helps Combat Human Trafficking

The National Center for Missing and Exploited Children reported over 23,000 endangered runaway children in 2018. One in seven were likely victims of child sex trafficking. 80% of human trafficking victims are women and girls and up to 50% are minors.

How Hotels Can Bring Their Operations A-Game With Mobile

The human nervous system controls everything our bodies do and the way we experience the world around us. There's the brain—the central operations. Separate from the brain, the spinal cord is the messaging system that allows your brain to communicate with your body.

Mobile is the Most Important Part of Your Hotel’s Guest Engagement Strategy – Here’s Why

In 2018, fashion retailers saw mobile purchases surge ahead of desktop signifying what will likely be a trend across industries (SalesCycle). Fifty-one (51%) percent of online fashion purchases were placed via mobile device, while desktop saw only 42.

Why Empowering Guests Should Be Every Hoteliers Top Priority

After using AI to analyze travel reviews, the Beverly Hills Hotel in Los Angeles discovered guests want to customize their breakfast, so they did away with the breakfast menu altogether and, now, allow guests to order precisely what they want every morning.
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