Julia Massey

Sustainability Manager and Advisor

Julia Massey

Julia Massey has 15 years of experience of managing sustainability and climate change-related topics for some of the world’s largest companies (listed and private) in the sector of hospitality, oil and gas, petrochemicals, utilities, transportation. She is an expert in evaluating current sustainability and ESG performance of companies, establishing strategic goals in the medium-long term, and communicating sustainability performance in the framework of Global Reporting Initiative (GRI). She has been conducting trainings in sustainability for large corporations and delivering guest lectures in several Swiss hospitality management institutions.

Insights by Julia Massey (8)

The solutions nature provides: how can hotels contribute and benefit?

For urban settings, of course, architectural features will present the best natural climate solutions. A good example is a Tao Zhu Yin Yuan “carbon absorbing” skyscraper in Taipei – a vertical rainforest.

COVID-19: Catalyst or Pitfall for Sustainability in Tourism?

After the Corona pandemic, sustainability and climate protection will once again shift into the global focus. Will politicians use this reset to push sustainability or will the focus initially be on .

Driving Resiliency and Sustainability in Hospitality: Five Priorities for 2021

There is a reason for optimism, I think – we are all in the same boat, which pushes for solutions acceptable by all. Thus, for example, technology providers also face difficulties to supply technologies to clients that are low on investment appetite at the moment.

The (Green) Recovery Imperative: Hospitality Re-Set Or Bouncing Forward?

The circumstances of the economic downturn have activated cost-saving mode. Which includes saving utility costs that make up a considerable share of operational expenses. At the same time, technology providers are more willing to share investments for technology set up, in return for sharing profit from saved utility costs.

The Future of Sustainability Certification: Micro-Certification?

I see various certifications being complementary and serving different purposes. There are already multiple “micro-certifications”, related to the origin and qualities of products: FSC, FairTrade, MSC, Rainforest Alliance, Nordic Ecolabel, Energy Star, Gold Standard, or VCS for carbon offsetting, etc, etc.
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