Makarand Mody

Assistant Professor of Hospitality Marketing OFFICE

Makarand  ModyMakarand Mody, Ph.D. joined the faculty at the Boston University School of Hospitality Administration (SHA) in the fall of 2015. He received his Ph.D. in Hospitality Management from Purdue University, and also holds a Master’s degree from the University of Strathclyde in Scotland. Makarand has a varied industry background. He has worked with Hyatt Hotels Corporation in Mumbai as a Trainer and as a Quality Analyst with India’s erstwhile premier airline, Kingfisher Airlines. His most recent experience has been in the market research industry, where he worked as a qualitative research specialist with India’s leading provider of market research and insights, IMRB International. He has also consulted with companies on branding, service, and marketing strategy related issues and serves as a brand-standards evaluator for a mystery shopping company, Bare Associates International. His diverse industry experience complements his academic expertise to impart a real-world, yet conceptually-grounded understanding of business and management to his students. Makarand’s research is based on different aspects of marketing and consumer behavior within the hospitality and tourism industries. He is published in leading journals in the field, including the International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Tourism Management and Tourism Management Perspectives, among others. His work involves the extensive use of inter and cross-disciplinary perspectives to understand hospitality and tourism phenomena. Makarand also serves as reviewer for several leading journals in the field.

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Hospitality Communications in a Time of Coronavirus: Tips for Maintaining Trust and Engagement

The last three weeks have been like no other in our lifetimes. Watching the world of travel, hotels, restaurants and hospitality in general, turn upside down - so rapidly, around the world - has been disheartening and simply surreal.