Head of Luxury Marketing and Brand Management at Glion Institute of Higher Education
Barbara is the Head of Luxury Marketing and Brand Management Specialization in Glion Institute of Higher Education in Switzerland. Prior to joining Glion, Barbara led the MA Luxury Hospitality Management program at University of West London. She has strong academic background in hospitality and tourism studies, with particular expertise in marketing in luxury hospitality and history of luxury hotels. She holds a PhD in Hospitality Management and a Postgraduate Certificate in Teaching in Vocational Subjects, together with an MA and BSc in Tourism Destination Management. Barbara recently published a book entitled ‘The Story of Hilton Hotels: Little Americas’.