Author
Author

Barbara Czyzewska

Head of Luxury Marketing and Brand Management at Glion Institute of Higher Education

Barbara Czyzewska

Barbara is the Head of Luxury Marketing and Brand Management Specialization in Glion Institute of Higher Education in Switzerland. Prior to joining Glion, Barbara led the MA Luxury Hospitality Management program at University of West London. She has strong academic background in hospitality and tourism studies, with particular expertise in marketing in luxury hospitality and history of luxury hotels. She holds a PhD in Hospitality Management and a Postgraduate Certificate in Teaching in Vocational Subjects, together with an MA and BSc in Tourism Destination Management. Barbara recently published a book entitled ‘The Story of Hilton Hotels: Little Americas’.

Insights by Barbara Czyzewska (1)

What Can We Expect From The Luxury Market After COVID-19?

The COVID-19 crisis is the kind of situation that our world has never experienced before. Not only has it turned into a global pandemic but, more importantly from consumer behaviour point of view, it has impacted individuals from all walks of life and all social and economic statuses.
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