There was a time when "travel accommodation" and "hotel" were virtually interchangeable. Sure, there were vacation rentals, but at a smaller scale and not readily available on the major travel booking platforms.
For the hotel industry, distribution is at the core of revenue success. However, over the last 10 years, in the hospitality industry, the distribution technology has remained more or less the same. There is fragmentation, information overload and friction-points at each point of the distribution journey.