This is the continuation of the article 'Data analysis, learn the basics'. The rules of the game are still the same. The next three data-driven tactics have a higher degree of complexity to be applied.
Big data helps companies identify new opportunities in the realms of cost reduction, faster and better decision making, as well as in creating new products and services. In highly competitive industries where there is the need for quick decisions in order to stay competitive, the right set of technologies to analyze trends and business performance is crucial to staying ahead of the curve.
Technology is not a consequence businesses need to adapt to, but rather an opportunity that businesses can take advantage of. Having worked in the digital world of hospitality for four years, I have a long list of success stories thanks to basic technology adaption of restaurants in the industry.