Author
Author

Fred DeMicco

Executive Director and Professor in the School of Hotel and Restaurant Management at Northern Arizona University

Fred DeMiccoFrederick J. DeMicco, Ph.D., RDN is the Executive Director and Professor in the School of Hotel and Restaurant Management at Northern Arizona University. Formerly he was Professor and the Aramark Endowed Chair in the Lerner College of Business & Economics in Hospitality Business Management at the University of Delaware. He was Associate Director in the School of Hotel, Restaurant and Recreation Management (HRRM) at Penn State University, where he was Professor-in-Charge of the Hotel & Restaurant Management undergraduate program and also was the Professor- in Charge of the Master of Science and PhD graduate program for five years). He presently is a Conti Distinguished Professor at the Pennsylvania State University. Dr. DeMicco is the President of International Academics and the Dean of Business Executive and Professional Programs at the Learning Village in Tuscany (SIAF) Campus in Volterra, Tuscany – the home of Innovation and Imagineering. Dr. DeMicco was also a Darden Eminent Scholar Chair Visiting Professor to the University of Central Florida - Rosen College; the USF Sarasota- Manatee and Colorado State University and an Adjunct Professor in the Joseph R. Biden School of Public Policy & Administration, at the University of Delaware. Dr. Fred DeMicco has worked in Healthcare at the Massachusetts General Hospital, Boston and at Walt Disney World in hotel management where he also obtained a Ductorate Degree from Disney University, Orlando.
Insights by Fred DeMicco (7)

Brand Aid: Hotels Bridging Health (H2H) – A Marketing Proposal for Health-Care Leaders (Part 1)

Marketing for health care is unlike marketing for any other product or service. Few, if any, aspects of a person's life are more highly valued than one's health or the health of a loved one. Few, if any, products or services one markets carry the consequences of dealing with a situation that is often a matter of life or death.

A Message to the Travel, Lodging and Hospitality Industry That May Save your Business

With our extraordinary downturn in hospitality and travel, I sought out a corporate business traveler, a frequent flyer, road warrior extraordinaire and someone in our global travel industry who occupies the C-Suite.

The Strategic Value for Having an Onsite Medical Clinic at Hotels

The benefits of a medical clinic located within a resort or hotel property are well founded. With an aging society and with travel and tourism set to increase post COVID-19, partnering with an onsite medical clinic franchise could strongly benefit a hotel.

Ghost Kitchens in the Lodging Industry: A F&B Strategy for Hotels

A Ghost kitchen is a professional food preparation and cooking facility that serves customers exclusively by delivery. Ghost kitchens do not have a physical location that customers can enter (yet). The concept of ghost kitchens strips down the traditional dining establishment by removing dining areas and fancy décor.

From Ritz-Carlton to Healthcare: Hotels Bridging Healthcare (H2H) for New Career Opportunities

As more health care facilities grow to become "medical campuses" and medical meccas for care, they emulate hotels in their quality and delivery of health and wellness (H2H) services. Many build hotels or have partner hotels for medical guests and tourists on their health campuses.
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