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Matthieu Mauguin

Digital Marketing Manager PrivateDeal

Matthieu MauguinMatthieu Mauguin is the digital marketing manager for PrivateDeal, a Swiss company providing an innovative negotiation solution for hotels. After graduating in Marketing & Management, Matthieu decided to enter the travel industry and now helps hoteliers drive more direct bookings and optimize their online strategy.
Insights by Matthieu Mauguin (8)

What Hotels Can Learn from Tripadvisor's New Program

While the pandemic was raging on, TripAdvisor did not simply contend with having to wait out the storm. Indeed, not unlike other big platforms such as Booking.com, the COVID-19 outbreak has been a time for change and self-reflection for the leader of travel review websites.

4 Fake News about the State of OTAs post-COVID-19

With the slow reopening of international travel, most of the larger online booking platforms, led by Booking.com and Expedia, have finally decided to turn their billion-dollars marketing power engine back on.

5 Tips to Outsmart Competition in the post-COVID Hotel Market

As travel slowly begins to recover, a renewed hospitality market is emerging. Most notably, travellers’ behaviour has been drastically affected by the pandemic, which is bound to impact the way hotels envision their acquisition strategy for years to come.

What Is Next For Hotel Online Bookings?

After more than one year of global pandemic, we are yet to grasp all the different ways in which the virus has changed our lives. Indeed, the impact of an event of such magnitude can only be measured in hindsight, with enough time and perspective to understand all the cascading consequences.

6 Key Learnings from an Unprecedented Year in Hospitality

At the end of 2019, hospitality professionals seemed to have a good idea of what to expect in 2020. From the impending advent of new AI solutions to the generalization of online marketing, most analysts predicted that the industry would keep on riding its growth spur towards a complete digital transformation.
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