Sara Padrosa

Country Manager - Spain, SiteMinder

Sara PadrosaSara Padrosa has been a student of the tourism industry for more than a decade. After completing her degree in tourism and leisure management at Pompeu Fabra University, Sara began her career at the Maresme Coast Tourism Promotion Consortium, where she specialised in the development of tourism, accommodation and hospitality businesses within the Barcelona region. She later made the leap into the world of hotels at NH Hotel Group, where she would first discover the value of technology in the growth and success of hotels. It’s that discovery that brought Sara to London in 2016, and to SiteMinder, the global hotel industry’s leading guest acquisition platform. As a member of the leadership team within EMEA, Sara heads SiteMinder’s important Spanish market, supporting Spain’s thousands of hotels to navigate through complex landscapes through digital technology and critical partnerships.
Insights by Sara Padrosa (1)

How Technology Has Fed Our ‘Last Minute’ Culture

Since the mass adoption of the internet, technology has played a central role in shaping how almost every element of travel is experienced. From smartphones to electronic payments, blogs, social media, chatbots, A.