Maxwell Luthy

Director of Trends & Insights, TrendWatching

Maxwell LuthyMaxwell is the head of TrendWatching’s North America office. He speaks at conferences around the world and delivers consumer insights to clients such as Google, the Walt Disney Imagineers, Spotify and the Dubai government. Max has been quoted by The Financial Times, strategy+business and The Next Web. He previously ran the company's 3000-member spotter network and wrote the book Trend-Driven Innovation.
Insights by Maxwell Luthy (1)

The Hotel of Tomorrow® Project - Five Big Ideas and the Trends That Drove Them

When we restarted The Hotel of Tomorrow® Project back in June, we didn't know where the project would ultimately lead us, but we were eager to start solving the new design and operational challenges facing our industry.