Pete Syme

Digital Leader Seeking Disruptive Challenges In Rebuilding Travel And Tourism

Pete SymePeter is a world-wandering nomad having lived and operated in many countries and visited in excess of 132. He is equally obsessed with adventure travel and the benefits it brings to people and digital transformation of tourism businesses. He splits his time between being the owner-operator of several small niche adventure travel companies and consulting to travel startups, established tour operators and tourism technology businesses. He is a regular speaker at travel conferences around the World and also at various university business schools.
Insights by Pete Syme (1)

Amazon Explore - Is This Another Attempt to Enter the Travel Industry?

Amazon has tried unsuccessfully to tackle the online travel space twice in the past. Back in 2013-2015, Amazon attempted to do this “organically” with its ill-conceived Amazon Local and Amazon Destinations.