Rod Jimenez

Chief Executive Officer at SHR, Sceptre Hospitality Resources LLC

Rod Jimenez

Rod has a long history in the hospitality industry technology space, starting with Webvertising, the company that created the iHotelier central reservations system. In 2004, Rod co-founded Whiteboard Labs, which produced the Windsurfer® CRS in 2009. Whiteboard Labs merged with Sceptre Hospitality Resources in 2012, and Rod has been successfully leading the new company through impressive growth since then.

Prior to his time in the technology sector, Rod spent 10 years in the banking industry where he advised a large number of companies in a wide range of industries and countries. During this time, Rod was a Vice President in the Latin America corporate banking group of Bank of America and also served as Vice President and Client Advisor in the International Department of the Chase Manhattan Bank in Houston. In that capacity, he advised subsidiaries of multinational companies in corporate finance and investment banking matters.

Rod is a graduate of the Financial Management Program at Stanford University and was a participant in the 1999 Focused Financial Management Series at Harvard Business School. He holds a BBA in Marketing and an MBA in International Business & Finance from the University of Houston.

More about Rod Jimenez

Insights by Rod Jimenez (2)

Don’t Lose Sight of the Optimal Distribution Strategy

It's easy to forget that hotels first started selling their rooms online just 20 years ago. Over the past two decades, hoteliers have learned a great deal about how to distribute their inventory in the most cost-effective manner.

Visioning a Post-COVID Era in Distribution & Digital

In the fight to survive, hoteliers must throw everything they have at capturing demand in the months ahead. Combining their expertise with leading-edge technology that provides actionable business insights will allow them to gain a competitive edge.