Celine Vadam

Founder & CEO of WE(i) Think

Celine VadamCeline is a living and breathing example of how powerful and empowering living a healthy and sustainable life can be. She founded WE(i) Think in 2020, aiming to bring a wellness and sustainability angle to the hospitality and tourism industry, and to bridge the gap between innovative solutions and project development and management. She is a consultant with more than a decade of expertise in hospitality, tourism, wellness/spa, F&B and sustainability, from operations to development. ​ She worked on a wide range of projects across the globe for international hotels and consulting companies, including Horwath HTL and most recently Four Seasons Hotels & Resorts, where she was part of the development team, as well as supporting the Corporate Global Operations team on strategic initiatives, including global wellness, nutrition, and F&B. ​ Celine launched the Hospitality of the Future Think Tank in December 2020, brainstorming with industry experts on what hotels should strive toward with sustainability, wellness and innovation at their core. She is an active member of Leading Hoteliers and a board member of the Eat Club London.

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Insights by Celine Vadam (4)

The price of hotel sustainability: willing-to-stay and willing-to-pay?

Before worrying about communicating to each guest type, I think that the first thing is to worry about communicating at all and doing it in a meaningful way. People relate to stories, purpose, and vision.

The solutions nature provides: how can hotels contribute and benefit?

Gardens, producing fruits, vegetables and herbs, are implemented successfully in both urban hotels (with popular rooftop options) and hotels located in natural settings. Selecting the right products to plants, mindful of the seasons and using permaculture elements, is an effective way to restore the ecosystems, provide a garden to table offer to guests, and even food and/or work for the local community if the garden is large enough.

Sustainability-driven legislation: setting the right conditions for hospitality?

Sustainability-driven legislation should not be only falling on the governments, but also be a responsibility for hospitality operators and investors, using the various legal documents they have at their disposal: design standards, lease/management/franchise agreements, operating guidelines.

Responsible travel: How do we make booking sustainable hotels easier?

Sustainability is still a subjective concept for most properties, making it difficult to integrate sustainability principles as search engine criteria and drowning in the mass sustainable hotels with limited options to show their added value other than in their description.