Sarah Habsburg-Lothringen

Responsible Hospitality | Marketing & Training |


Sarah holds a Master’s in International Responsible Tourism Management from the ICRT at Leeds Beckett University and relocated to Austria in 2019 after over two decades in Chile. She gained vast experience in the industry by leading cultural, adventure and nature tours across the Latin American continent, before setting up a backpacker’s hostel and managing a luxury lodge at the foot of a live volcano in Chile’s tourism capital, Pucón. The 2010 8.8 earthquake and the 2015 eruption of the Villarrica volcano drove Sarah to create resilience and survival strategies that were successfully applied by many accommodation owners in the area.

Following her Masters, she moved into consultancy for small, independent hotels, lodges, b&bs and hostels. Sarah is committed to representing the voice of these SMEs and after the pandemic hit, she launched, a site dedicated to supporting her target audience with motivational resources and tailored consultancy. She contributed to the book “Tourism, Travel and Covid-19: The New Narrative For Southern and Eastern Africa During a Crisis Vortex” and is passionate about inspiring responsible and sustainable tourism practices through the content she creates.

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