Dan Ruben

Director, How to Green Your Hotel

Dan RubenDan Ruben is Director of How to Green Your Hotel, an organization that teaches sustainability to hospitality students and professionals. Previously, Dan founded and led Boston Green Tourism, which helped Boston hotels reduce their environmental footprint. He organized over 100 workshops and authored hundreds of newsletters for Boston hoteliers. The U.S. Environmental Protection Agency hired Dan to organize state-wide green hotel workshops and a nationwide green hotel webinar series. Boston Green Tourism was awarded the Environmental Merit Award by the EPA in 2008. In 2014, Dan was U.S. Sustainable Lodging Person of the Year. Prior to working in hospitality, Dan was the executive director of the Coalition for Environmentally Responsible Conventions (CERC), which implemented environmental best practices at the 2004 Democratic and Republican National Conventions. As an activist, Dan is the Chair of Green Newton and leads its Building Standards Committee, which influences developers to build Passive House, all-electric buildings.

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Responsible travel: How do we make booking sustainable hotels easier?

Let customers review how sustainable a hotel is by having up to 5 green stars (on top of the existing star rating). and TripAdvisor and other such platforms could adopt such a feature not just for hotels but other hospitality businesses too (If they do feature other types).