Author
Author

Scott Meldrum

Founder of Digitality

Scott Meldrum

Scott Meldrum is the founder of Digitality, a digital hospitality consultancy. With more than 20 years of global marketing experience, Scott helps hotels and resorts transform the way they engage with travelers in the digital world.

Insights by Scott Meldrum (1)

Digital Marketing and the Voice Channel: A Symbiotic Symphony

In today's world, digital marketing efficiency is not only mission-critical, it's a business imperative. While hospitality marketers typically look to improve conversion rates from their digital campaigns on their websites and within the booking engine, there are many opportunities to optimize digital marketing performance within the voice channel.
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