George Noppens

GM E-Commerce at Fornova

George NoppensGeorge is Fornova’s General Manager of E-Commerce and has worked in the field for the past 17 years. A champion of high-quality data, George has held many consulting and technical sales roles, both in retail and hospitality. He has worked with some of the biggest brands in the industry, while also helping smaller brands making their initial digital steps, and has gained a deep insight in both sectors. His team helps online retailers and hoteliers progress on their path to digital transformation, by providing the most accurate data to their various distribution channels and by maintaining a strong presence at every touchpoint throughout the user journey.
Insights by George Noppens (3)

Working with OTAs: The Indirect Distribution Dilemma

Improved data sharing will help OTAs win over the most reluctant of hotelsIt is clear that the Online Travel Agencies (OTAs) are all working hard to gain an ever-increasing share of the distribution pie.

How to generate more core and non-core ancillary revenues for your hotel?

Will hotel ancillaries take off? Lessons from the airline industryAs hotels started opening their doors to international holidaymakers earlier this month - although all too briefly – hoteliers around the globe were reminded of the need to do whatever it takes to capture demand as it returns.

Google is phasing out third-party cookies... Will it impact hotel marketing?

Google's Chrome and Apple's Safari browsers clearly dominate the landscape, so even though the phasing out of third-party cookies has been on the cards for a while, it will undoubtedly have a major impact on hotel digital marketing.