Ignacio Merino

Ignacio has worked in managerial positions for international hotel brands such as IHG (Intercontinental Hotel Group), Best Western Hotels & Resorts, Barceló Hotels & Resorts and Bahia Principe Hotels & Resorts, as well as for a European travel startup. Areas of expertise: hotel management, hotel operations, digital marketing, vacation rentals management, sales & marketing, online reputation management, sustainability, hotel distribution and connectivity.