Corey McCarthy

Corey McCarthy is a B2B SaaS marketing executive with over 20 years of experience growing brands in media, technology, and hospitality. As CMO at Unifocus, she leads marketing strategy for workforce management technology that enhances staff productivity, retention, service quality, and profitability for hoteliers. Prior to Unifocus, Corey was VP of Marketing for a global workforce communication platform, where she drove brand growth and industry recognition, earning Hottest Technology at ALIS and multiple TechOvation Awards from HTNG. She also spent several years leading her own firm, advising companies across hospitality, technology, investment banking, and retail—work that contributed to numerous mergers and acquisitions. Corey holds an MBA from St. Mary’s College of California, specializing in Marketing, Business Strategy, and Organizational Behavior Management. A frequent contributor to Hospitality Net, Corey shares insights on emerging trends, digital transformation, and technology’s role in shaping the future of hospitality. Views expressed are her own.