Atul Chopra

Atul Chopra is the founder and CEO of Fresh On Table, a company that aims to boost sustainability in the food industry by reducing the travel times and distances of produce and improving transparency and traceability. Chopra has worked with several hotels and restaurants in Dubai, including Hilton, Marriott, Zuma, and Jones the Grocer, to promote local ingredients and cut down on carbon footprints and waste. His vision is to grow across the region and establish a center of excellence for chefs to experiment with local ingredients. Chopra's collaboration with Hilton on the Growth of the UAE menu is a testament to his contributions to the country's dining scene and his commitment to food security and sustainability.