Siv Forlie

Siv Forlie is a partner at CUBE, a bespoke hospitality advisory firm that specializes in crafting personalized strategies that drive revenue, optimize guest experiences, and enhance profitability. Siv has built a global career in commercial strategy, spanning hotels, resorts, and cruises. She started with Radisson before moving to Hyatt, where she led revenue and distribution across EMEA and sales & marketing for CIS. At Shangri-La, she shaped global revenue strategies, and later, at Genting Cruise Line, she drove customer strategy, digital transformation, and total revenue optimization. With a sharp eye for growth and a passion for data-driven decisions, Siv brings a wealth of experience in shaping commercial success across industries.