Eric Lutz

Eric Lutz is the CEO and Co-Founder of olive, the industry’s first AI-powered Booking Engine redefining the hotel booking experience. He began his career as a Night Auditor in Beverly Hills and most recently led the hotel division at a Los Angeles-based private equity firm. Frustrated by the limitations of current hotel tech, Eric founded olive to bring modern design, intelligence, and personalization to the digital guest journey. Today, olive powers industry-leading direct channel performance for leading independent hotels.