Dr. Felecitas Morhart
Full Professor of Marketing at the University of Lausanne (HEC)
Prof Dr Morhart is a leading expert in luxury behavior and branding. She is the editor of the Research Handbook of Luxury Branding published by Edgar Elgar. As the founder of the Swiss Center for Luxury Research and co-founder of OriginALLuxury, she drives thought leadership and innovation in the luxury industry. Her research, published in renowned journals including the Journal of Marketing and the Journal of Consumer Psychology, explores symbolism and personal meaning in branding, shaping the future of luxury marketing.
Lausanne, Switzerland
