Jef Moons

Jef Moons is a Founder and CEO of Knai Bang Chatt by Kep West—a leading voice in regenerative hospitality and a key figure in the quiet transformation of Kep, Cambodia, into one of Southeast Asia’s most compelling emerging destinations. Over the past two decades, Jef has helped restore Kep (once known as the Côte d’Azur of Cambodia) from a forgotten coastal town into a living case study of how purpose-driven tourism can regenerate not only ecosystems, but entire communities. Through strategic restoration, marine conservation, cultural placemaking (Art for Kep), and long-term social investment, Kep has been reimagined as a destination where luxury, creativity, and impact converge.