Annajane Güzel

Annajane Güzel serves as the Global Director of Brand Marketing at Generator and Freehand Hotels where she leads marketing initiatives across a multibillion-dollar portfolio, overseeing teams in both Europe and the U.S. A seasoned commercial marketing leader with over 15 years of experience in hospitality, Ms. Güzel brings a strong foundation in luxury hospitality strategy, having served as Head of Marketing for Malmaison, Hotel du Vin and Frasers Hospitality and Marketing and Communications Manager for luxury hotels and hospitality organizations including Conrad London St. James, Hilton Hotels Worldwide, and Taj Hotels Resorts and Palaces. Fostering high-performing, diverse teams, Ms. Güzel seamlessly blends creative storytelling with commercial impact. Her leadership style is rooted in authenticity, curiosity, and a commitment to results, prioritising meaningful connections, bold thinking, and team empowerment.