Sonovnik Destang

Sanovnik Destang is a respected hotelier, international speaker, and Executive Director of Bay Gardens Resorts in Saint Lucia. As President of the Caribbean Hotel and Tourism Association (CHTA), he leads initiatives that champion innovation, technology adoption, and people-first strategies across the region's hospitality sector. Since joining CHTA in 2012, Mr. Destang has played a pivotal role in driving programs that strengthen the tourism industry's resilience and competitiveness. His leadership focuses on fostering stronger links between hospitality and other economic sectors, ensuring the region's continued relevance in an evolving global travel market. Recognized for his ability to bridge operational expertise with forward-thinking strategy, Mr. Destang advocates for approaches that are scalable for properties of all sizes - from boutique hotels to large international brands. His vision emphasizes sustainable growth, service excellence, and the integration of smart technology to enhance the guest experience while preserving the human touch at the heart of hospitality.