Pete Champion

One of the original founders of I-AM, Pete has over 20 years experience in pioneering innovations in brand environments. His role as a founder partner of the agency is to develop the right strategies for clients, leading teams in creating 'People Inspired Experiences' across all kinds of physical and digital interfaces. He has delivered work for clients including KFC, Pizza Hut, Starbucks, Costa Coffee, Pizza Express, Zizzi, ASK Italian, Chilango and Hollywood Bowl. Together with five co-owners and between five studios in London, Istanbul, Dubai, Jakarta and Riyadh, the I-AM team provides a wide range of clients globally with strategic creative thinking, brand image, identity, physical and digital experience design. These are across a range of brands, retail environments & all kinds of experiences, from physical & digital stores, hotels, banks, cafes & restaurants, to estate agent, workplace, wellbeing and leisure destinations.