Brand
Hotel Brand

HUALUXE

By IHG

HUALUXE Hotels and Resorts is the first upscale international hotel brand designed specifically for the Chinese traveler. IHG, as the first international hotel company in China, understands the market and has built this brand on a solid understanding of local tradition and in-depth consumer research. Through the HUALUXE brand, IHG will take the best of Chinese hospitality alongside insights into what is believed Chinese want from an upscale hotel.

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Brand Timeline (5)
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