Howard Johnson® is one of the most iconic hotel brands in America. The brand pioneered hotel franchising in 1954. Today, Howard Johnson has over 460 hotels in North America, Latin America, Asia and other international markets. In North America, the brand operates in the midscale and economy segments while internationally the brand includes midscale and upscale hotels. The Howard Johnson brand targets families and leisure travelers, providing complimentary continental "Rise and Dine®" breakfast and high-speed internet access.