By Jin Jiang
Jin Jiang International Holdings Co Ltd is one of the largest tourism conglomerates in China. Other than owning, operating, and managing of hotels in China, it also provides catering services, food and beverage services, and tourism and transport services. The company is also active in realty, trade, and finance businesses. “Jin Jiang” is a well-known brand in China and Shanghai, with an estimated brand value of RMB14 billion. The company is headquartered in Shanghai, China with registered capital of RMB 2 billion, total assets of around RMB 168 billion and staff strength of more than 50,000. Jin Jiang International Holdings Co., Ltd. possesses a number of well-known brand names such as Jin Jiang Hotels, Jin Jiang Car Rental, Jin Jiang Travel, and Jin Jiang Real Estate. "Jin Jiang" is ranked 40th out of the top 500 brands in China and 4th in Shanghai.