The Key West brand offers one of the lowest fee structures in the industry. With an initial fee of only $12,000, franchisees can have short-term agreements as low as 36 months. Combined marketing and royalty is only 3% or a flat fee per room for smaller properties. Everything mentioned above is coupled with a cutting-edge reservation system, strong consumer marketing programs, and a commitment to fairness and understanding, which makes Key West one of the best choices in franchising today. Welcome to a true “franchise-friendly” brand!