NUO Hotels is a luxury hospitality brand rooted in contemporary Chinese culture, created by Beijing Tourism Group in
partnership with Kempinski to build a distinctive national brand with global ambitions. Guided by four pillars Chinese,
contemporary, luxury, and green, NUO properties blend refined design inspired by Chinese heritage with modern
comforts, showcasing curated contemporary art, sensory dining, and thoughtful wellness experiences. The brand
emphasises sustainable, low carbon operations and intelligent, eco minded innovation, aiming to deliver a
sophisticated stay that feels both authentically Chinese and internationally polished.