Spanish hotel brand, part of Palladium Hotel Group. A new style of urban hotels, in the heart of our cities, all in the 4 star category, connected with our world, designed to combine functionality, comfort and style. Hotels where people are the priority, our raison d'être. They are hotels with their own personality which constantly evolve with the times and new trends. The philosophy which is intrinsically linked to the Ayre name evokes simplicity, freshness, functionality, new ideas and new energy.