Brand
Hotel Brand

Worldhotels

by Best Western

Logo 'SRS Worldhotels'Worldhotels' unique branding solution is an ideal alternative to standard franchise contracts. The fee structure for this model is extremely competitive as it is based purely on brand performance in total room revenue delivery. It is therefore the perfect solution for owners of upscale and luxury hotels looking for maximum commercial support, highest feasible returns and least possible operational restrictions. Of the group's portfolio of almost 500 hotels worldwide, already 20 are fully branded under the Worldhotels identity, two of them in Italy.

More about Best Western

Other Brands by Best Western
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BW Signature Collection®
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SureStay
Vīb
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Brand News

The Reach Of OTAs Can Be Addictive - Interview with Franco Sterl, Director E-Commerce of WorldHotels

The arrival of E-commerce has transformed the way hotels sell rooms and online sales have become a crucial part of the business. With the industry being dynamic and trends continue to change every year, in this interview Franco Sterl talks about E-commerce trends, the threat of OTAs and the direct booking landscape.

Storytelling is not an option anymore, it is who you are

By Geoff Andrew

People have been telling stories for thousands of years and still stories have a powerful effect on people. But how does successful storytelling work in the hospitality world? In the interview, Geoff Andrew explains why storytelling is particularly important for independent hotels and which hotels he believes have already perfected storytelling.

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