Brand

Hotel Brand

So/

by Accor

A vivid cocktail of luxury, sophistication and style. An audacious burst of local energy with an unmistakable playful twist. An edge that sets the experience apart. Fashionable and social, it’s the place to be and be seen, connecting the like-minded. Each SO/Sofitel hotel is imagined and created through an artful collaboration with a renowned fashion signature designer. Kenzō Takada at SO/Sofitel Mauritius, Karl Lagerfeld at SO/Sofitel Singapore, Monsieur Christian Lacroix at SO/Sofitel Bangkok, and Polpat Asavaprapha at SO/Sofitel Hua Hin.

More about Accor

Other Brands by Accor

Website

Photos (30)

Hotel Development
Brand News

Hotel Development

SO / Los Cabos Hotel & Residences

Set on a prominent 7.5-acre beachfront site in premier tourist destination, Los Cabos, this five-star luxury resort cascades gently down to the white sandy beaches below, providing unobstructed Pacific Ocean views throughout.

PipelineLate 2021250 RoomsSan José del Cabo, MexicoSo/

SO/ Los Cabos Hotel & Residences

Accor announced the continued expansion of its luxury portfolio in the North and Central American region with the introduction of the vibrant and playful SO/ Hotels & Resorts luxury brand in Los Cabos, Mexico.

Pipeline 236 RoomsBaja California Sur, MexicoSo/

So Sofitel Auckland

Located in prime position at 67 Customs Street East, SO/ Auckland occupies the former Reserve Bank and home of the country's gold reserves. As the seventh addition to the SO collection of rebellious lifestyle hotels around the globe, and the first to open in the Pacific region.

Now OpenAuckland, New ZealandSo/

More Development

Brand News

Accor is positioned as global leader in the lifestyle sector

A historic year for the Group with record openings and signings, and strong acceleration in the lifestyle sector, mainly due to the acquisition of 14 new brands that greatly strengthened the Group's portfolio in this segment.

Press Release 4 MarchAccorBerlin, GermanyHotel Openings

Balancing Heritage and Modernity

Luxury travel is expanding rapidly and our customers' requirements are becoming more and more precise. From design to restaurants, they define all the conditions for a perfect stay by pushing brands to reinvent themselves.

Press Release 3 Dec 2018AccorHotelsLodging IndustryDesign and ArchitectureGuest Experience

So Sofitel Hua Hin To Open In Iconic Resort Destination

SO Sofitel Hua Hin, scheduled to open in February 2016, offers an imaginative beachside escape for guests seeking a luxurious, playful retreat. The resort, which features private access to Cha-am beach, is conveniently located two and a half hour's drive from Bangkok.

Press Release18 Jan 2016AccorHotelsThailandHotel Openings

Organization Details

Never miss a story again

Media Kit – Submit Content