Brand
Hotel Brand

So/

by Accor

Sofitel SoA vivid cocktail of luxury, sophistication and style. An audacious burst of local energy with an unmistakable playful twist. An edge that sets the experience apart. Fashionable and social, it’s the place to be and be seen, connecting the like-minded. Each SO/Sofitel hotel is imagined and created through an artful collaboration with a renowned fashion signature designer. Kenzō Takada at SO/Sofitel Mauritius, Karl Lagerfeld at SO/Sofitel Singapore, Monsieur Christian Lacroix at SO/Sofitel Bangkok, and Polpat Asavaprapha at SO/Sofitel Hua Hin.

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Hotel Development

So Sofitel Auckland

Located in prime position at 67 Customs Street East, SO/ Auckland occupies the former Reserve Bank and home of the country's gold reserves. As the seventh addition to the SO collection of rebellious lifestyle hotels around the globe, and the first to open in the Pacific region.

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