Brand
Hotel Brand

So/

by Accor

Sofitel SoA vivid cocktail of luxury, sophistication and style. An audacious burst of local energy with an unmistakable playful twist. An edge that sets the experience apart. Fashionable and social, it’s the place to be and be seen, connecting the like-minded. Each SO/Sofitel hotel is imagined and created through an artful collaboration with a renowned fashion signature designer. Kenzō Takada at SO/Sofitel Mauritius, Karl Lagerfeld at SO/Sofitel Singapore, Monsieur Christian Lacroix at SO/Sofitel Bangkok, and Polpat Asavaprapha at SO/Sofitel Hua Hin.

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WTTC Call For Greater Clarity So Brits Can Travel Abroad AgainOaky uses ‘downtime’ to release the best converting guest-facing hotel upselling software design so farOaky uses ‘downtime’ to release the best converting guest-facing hotel upselling software design so farOaky uses ‘downtime’ to release the best converting guest-facing hotel upselling software design so farSO/MelbourneSO/MelbourneSO/ Sotogrande Resort & SpaSO/ Paseo del Prado La HabanaSO/ Paseo del Prado La HabanaSO/ Paseo del Prado La HabanaSO/ Paseo del Prado La HabanaSofitel SO Los CabosSofitel SO Los CabosSofitel SO Los CabosSo Sofitel AucklandSO/ Vienna HotelSO/ Vienna HotelSO/ AucklandSO/ AucklandSO/ Havana PaseoSO/ Uptown Dubai90 Never Looked So Good90 Never Looked So Good90 Never Looked So GoodAnantara Vilamoura Algarve Resort Launches in Portugal Bringing Authentic Luxury to EuropeSo Sofitel Hua Hin To Open In Iconic Resort DestinationSo Sofitel Hua Hin To Open In Iconic Resort DestinationSo Sofitel Hua Hin To Open In Iconic Resort DestinationNew Master of Science HES-SO in Global Hospitality Business17th International Hotel Investment Forum (IHIF)PolyU Seeks to Enhance the Role of Travel Trade in Reducing Tourism’s Carbon FootprintSofitel So Singapore Names Six Pre-Opening Team MembersSofitel Luxury Hotels Commissions Karl Lagerfeld To Design The Emblem Of The New Sofitel So SingaporeQ&A with the co-founder of Dayuse-Hotels.com | londonlovesbusiness.comSofitel So Bangkok, scheduled to open by early 2012Sofitel So Bangkok, scheduled to open by early 2012Treepod Dining at Soneva KiriMarriott Hotels in Thailand Join Hands with Habitat for Humanity to Support Local Communities in NeedFirst Holiday Inn Resort In The Maldives OpensDavid Adelson, Founder of Intelity, and Marc Bauer, General Manager of Hotel Duval, officially open the hotel and launch the ICE solutionThe ICE solution in action at the Hotel Duval in
Timeline (111)

Wesam Khouran has been promoted General Manager at Sofitel Abu Dhabi Corniche

Sofitel Abu Dhabi Corniche – Abu Dhabi, United Arab Emirates
Appointment 3 March

SO/Melbourne

Scheduled for 2023288 Rooms
Accor announces the continued expansion of its luxury portfolio in Australia, with the debut of the vibrant and playful SO/Hotels & Resorts luxury brand in Melbourne, Australia.
Pipeline27 February

Dayna Zeiltin has been appointed Director of Sales and Marketing at Sofitel New York

Sofitel New York – New York, New York, United States
Appointment 7 February

SO/ Sotogrande Resort & Spa

Scheduled for Spring 2021151 Rooms
Accor's luxury, lifestyle brand SO/ Hotels & Resorts, together with Sotogrande SA, the renowned developer and creator of the namesake destination, have signed a management agreement to open the first SO/ property in Spain.
Pipeline14 January

Accor Releases Thought-Leading White Paper on the Business of Wellness and Hospitality

When stepping into a hotel these days, one cannot help but notice a growing wave of smoothie bowls, pilates poses, and mindfulness seminars. For many years, Accor has been at the forefront of the wellbeing movement, leading the way to integrate health and wellness into all aspects of the guest experience.
Press Release 3 Dec 2019

SO/ Hotels & Resorts introduces the SO/ Wellness Experience

PARIS, - SO/ Hotels & Resorts, an exclusive lifestyle brand from Accor that features fashionable hotels exhibiting a distinctively rebellious interpretation of luxury, is pleased to announce a vibrant new wellness program designed for its adventurous and stylish guests and socializers.
Press Release12 Nov 2019

Radi Ali Baz has been appointed Director of Sales at Sofitel Abu Dhabi Corniche

Sofitel Abu Dhabi Corniche – Abu Dhabi, United Arab Emirates
Appointment 8 Nov 2019

SO/ Paseo del Prado La Habana

250 Rooms
Accor, a world-leading augmented hospitality group, is pleased to announce the arrival of its avant-garde lifestyle brand, SO/ Hotels & Resorts, in Cuba with the opening of SO/ Paseo del Prado La Habana.
Now Open 8 Nov 2019

Aidan Demarest has been appointed Director of Nightlife at Sofitel Los Angeles at Beverly Hills

Sofitel Los Angeles at Beverly Hills – Los Angeles, California, United States
Appointment 5 Aug 2019

SO / Los Cabos Hotel & Residences

Scheduled for Late 2021250 Rooms
Set on a prominent 7.5-acre beachfront site in premier tourist destination, Los Cabos, this five-star luxury resort cascades gently down to the white sandy beaches below, providing unobstructed Pacific Ocean views throughout.
Pipeline15 May 2019
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