Brand
Hotel Brand

So/

by Accor

Sofitel SoA vivid cocktail of luxury, sophistication and style. An audacious burst of local energy with an unmistakable playful twist. An edge that sets the experience apart. Fashionable and social, it’s the place to be and be seen, connecting the like-minded. Each SO/Sofitel hotel is imagined and created through an artful collaboration with a renowned fashion signature designer. Kenzō Takada at SO/Sofitel Mauritius, Karl Lagerfeld at SO/Sofitel Singapore, Monsieur Christian Lacroix at SO/Sofitel Bangkok, and Polpat Asavaprapha at SO/Sofitel Hua Hin.

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Hotel Development

SO/Melbourne

Accor announces the continued expansion of its luxury portfolio in Australia, with the debut of the vibrant and playful SO/Hotels & Resorts luxury brand in Melbourne, Australia. Slated to open in 2023, SO/Melbourne is set to be a bold, fashionable and luxurious designer hotel, located in a prime CBD position overlooking Flagstaff Gardens.

SO/ Sotogrande Resort & Spa

Accor's luxury, lifestyle brand SO/ Hotels & Resorts, together with Sotogrande SA, the renowned developer and creator of the namesake destination, have signed a management agreement to open the first SO/ property in Spain.

SO/ Paseo del Prado La Habana

Accor, a world-leading augmented hospitality group, is pleased to announce the arrival of its avant-garde lifestyle brand, SO/ Hotels & Resorts, in Cuba with the opening of SO/ Paseo del Prado La Habana.

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