Jumeirah, the global luxury hotel company and a member of Dubai Holding, revealed plans to launch a new contemporary lifestyle brand. The new brand, which is called VENU, is designed to appeal to the modern traveller whose expectations revolve around their own lifestyle – clean, contemporary, cool and effortless. To mark the launch of VENU, the company is revealing the visual identity of the brand and announcing the appointment of a top hotelier to lead its development. Furthermore, the Dubai-based developer Meraas Holding is in discussion with Jumeirah Group to operate the first VENU hotel on Bluewaters Island in Dubai.
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