Hotel Brand

The Serai


The term ‘Serai’ is used to describe large inns found along trade routes in central and western Asia. The Serai brand was developed to provide quality accommodation for discerning travellers in a destination with limited luxury offerings. The GHM DNA of design remains a consistent thread in Serai-branded developments.

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Other brands by GHM
Ahn Luh
The Chedi
The Chedi Club