As its name suggests, Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and youthful vitality. Vida Hotels and Resorts create a stimulating environment for a new generation of entrepreneurs and business travellers. Vida Hotels and Resorts are distinguished by neutral colours creating a chic ambience, good food inspired by Middle East and international cuisine, and the convenience of the latest technology, including check-in via iPad and uninterrupted wi-fi service. A brand-new approach to inspired living, Vida targets upwardly mobile travellers, who demand all of the modern luxuries of travel but none of the fuss. The first Vida hotel has opened in Downtown Dubai. A Vida hotel and serviced residences are also planned in The Hills, the new development by Emaar, in addition to a dedicated Vida Residence Downtown Dubai serviced apartments.