Hotel Brand

SIR hotels

by SIR hotels

SIR hotelsSIR is a European lifestyle boutique brand, rooted in Amsterdam in 2011. It's a legendary collection of luxury boutique hotels. Each SIR curates its own cosmos and has entrepreneurial spirits, a fine taste of aesthetics and features a distinctive destination for the design savvy traveller of the 21st century.

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Hotel Development

Sir Adam opens in Amsterdam

Amsterdam welcomes a new headliner as Sir Adam takes to the decks at the city's landmark A'DAM Toren for its official opening today. Drawing inspiration from its creative neighborhood, the hotel perfectly combines first-class musical credentials with its own inimitable brand of artful luxury.

Brand News