Launched in September 2016 and designed to meet the expectations of Millennials and anyone who embraces their
attitude to sharing, spontaneity and experience, JO&JOE is the latest Lifestyle addition to AccorHotels’ Economy brand
portfolio. This new hospitality concept blends the best of hotel, hostel and private-rental formats. JO&JOE offers a
completely revisited and disruptive experience in terms of design, food & beverage, service and customer experience. The
brand aims to expand rapidly in international markets, with around 50 destinations planned by 2020. Next on the list
are Paris Gentilly in 2018, followed by Rio, Budapest, Krakow, London and Paris Buzenval