Launched in September 2016 and designed to meet the expectations of Millennials and anyone who embraces their attitude to sharing, spontaneity and experience, JO&JOE is the latest addition to AccorHotels' Economy brand portfolio. This new hospitality concept blends the best of hotel, hostel and private-rental formats. JO&JOE offers a completely revisited and disruptive experience in terms of design, food & beverage, service and customer experience. The brand aims to expand rapidly in international markets, with around 50 destinations planned by 2020. Next on the list are Paris and Bordeaux in 2018, followed by Budapest, Edinburgh, Lille, Rio and Berlin.