Brand
Hotel Brand

JO&JOE

by Accor

JO&JOELaunched in September 2016 and designed to meet the expectations of Millennials and anyone who embraces their attitude to sharing, spontaneity and experience, JO&JOE is the latest Lifestyle addition to AccorHotels’ Economy brand portfolio. This new hospitality concept blends the best of hotel, hostel and private-rental formats. JO&JOE offers a completely revisited and disruptive experience in terms of design, food & beverage, service and customer experience. The brand aims to expand rapidly in international markets, with around 50 destinations planned by 2020. Next on the list are Paris Gentilly in 2018, followed by Rio, Budapest, Krakow, London and Paris Buzenval

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Photos ()
Lifestyle Hotels Broaden Our HorizonsLifestyle Hotels Broaden Our HorizonsJO&JOE Largo do Boticário – The first destination outside of Europe for this fast growing brand.Mama Shelter, ParisThe Hoxton, AmsterdamThe Hoxton, ParisJO&JOE Paris - GentillyJO&JOE Paris - GentillyWien WestbahnhofWien WestbahnhofJO&JOE Paris - GentillyJO&JOE Paris - GentillyJO&JOE Paris Buzenval Open HouseJO&JOE Paris Buzenval Open HouseJO&JOE Rio de JaneiroJO&JOE Rio de JaneiroAccorHotels unveils the first low carbon BBCA labelled hotel: JO&JOE ParisJO&JOE opens its first Open House in Hossegor in partnership with Quiksilver and RoxyDESIGN, FOOD, UX - AccorHotels revolutionizes hospitality with its new brand: JO&JOEDESIGN, FOOD, UX - AccorHotels revolutionizes hospitality with its new brand: JO&JOEDESIGN, FOOD, UX - AccorHotels revolutionizes hospitality with its new brand: JO&JOEDESIGN, FOOD, UX - AccorHotels revolutionizes hospitality with its new brand: JO&JOEDESIGN, FOOD, UX - AccorHotels revolutionizes hospitality with its new brand: JO&JOE
Timeline (14)

Lifestyle Hotels Broaden Accor's Horizons

They are unique, in touch, and cater to every whim. The Lifestyle segment treats guests to a different experience at each hotel, every time. The concept is rocketing and nothing can stop it now. Accor was one of the first to glimpse its potential.
Press Release15 March

Accor doubles down on lifestyle and enters into exclusive negotiations with Ennismore

Accor & Ennismore today announced they are entering into exclusive negotiations to form the world's leading lifestyle operator in the hospitality sector, focusing on one of the fastest growing segments of the industry.
Press Release25 Nov 2020

2 innovative concepts, 1 project: JO&JOE & Ikea

2 innovative concepts, 1 project: a JO&JOE Open House will arrive on the 2 upper floors of the future IKEA furnishing store at Westbahnhof in Vienna (Austria) by 2021. After Paris-Nation, Rome or Rio de Janeiro, it is now the Austrian capital's turn to offer the brand's lifestyle offer! Discover more about this new release.
Press Release 5 Sep 2019

JO&JOE Vienna

Scheduled for 2021345 Rooms
Preparations for the development of the new City IKEA at Westbahnhof station are progressing rapidly. Construction work on the seven-storey building will commence in January 2020, and is scheduled for completion in 2021.
Pipeline27 Aug 2019

How Entertainment Became A Key Component Of Hospitality

It's been a long time since being handed a big metal key over the counter was all the welcome that hotel guests would receive! In 2019, access to a room with a soft bed and functional bathroom is no longer enough to meet everyone's expectations - and certainly not the expectations of younger guests.
Press Release23 Jul 2019

JO&JOE Paris - Gentilly

485 Rooms
After first launching in Hossegor in 2017, JO&JOE opened its doors on April 6, 2019 just a stone's throw from the Cité Internationale Universitaire, in the south of Paris.Only 2 minutes from the RER B line, 20 minutes from the Arc de Triomphe and 20 minutes from Orly Airport, JO&JOE PARIS-GENTILLY is a new living space, open to all, locals and travelers alike, where youth hostels meet hotels.
Now Open15 Apr 2019

How AccorHotels' JO&JOE Enhances Travel Experiences

You can do whatever you want when you're at JO&JOE. Between youth hostel and hotel, the brand's Open House is a space to live and share with a unique design. In collaboration with AccorHotels, Skift explains this hybrid concept designed for millennials in its "European Hospitality's Creative Renaissance" report.
Press Release20 Nov 2018

JO&JOE Paris Buzenval Open House

Scheduled for 2020
Novaxia has completed the acquisition of 61 rue Buzenval and is beginning construction of a new hotel concept, the first JO&JOE Open House within Paris itself. Located in the heart of a young and vibrant district, this is one of 8 "Reinventing Paris" projects that have already begun work.
Pipeline 9 Aug 2018

JO&JOE Rio de Janeiro

Scheduled for 2020
At the foot of the Corcovado mountain and the Cristo Redentor, the architectural complex of "Largo do Botícario", in the neighborhood of Cosme Velho, Rio de Janeiro, will become the coolest lifestyle spot in town, under the JO&JOE brand.
Pipeline16 Jul 2018

IHIF Conference 2017 - Going Beyond Traditional Hospitality

By Lina Temelli - Bachelor Student at École hôtelière de Lausanne
The 20th edition of the largest gathering of hospitality investors, International Hotel Investment Forum, IHIF, had a recurring discussion of going beyond the traditional hospitality service approach and using hotels as a hub.
Opinion29 May 2017
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