Brand
Hotel Brand

LYF

By The Ascott

lyf is a coliving brand designed and managed by millennials for millennials and the millennial-minded. It signifies a new way of living and collaborating as a community, connecting guests with fellow travellers and change-makers. Since launching the brand in end 2016, Ascott has secured four properties in China, Singapore and the Philippines that will come under the ‘lyf’ brand and open from late 2018 to 2021. lyf Funan Singapore is slated to open in 2020 while lyf Farrer Park Singapore and lyf one-north Singapore are both scheduled to open in 2021. Designed to facilitate interaction between guests, each lyf property will have ‘Connect’ communal spaces, coworking areas that can be easily transformed into zones for workshops or social gatherings. Residents can also hang out at the ‘Wash & Hang’ social laundromat and play a round of foosball while waiting for their laundry to be done. The ‘Bond’ social kitchen is where guests can prepare home-cooked meals, take cooking classes and socialise while learning more about global cuisines from other residents. They can also relax and network at the ‘Say Hi’ section, usually a bar or café. lyf properties may incorporate interactive digital art pieces or even giant ball pits, hamster wheels and oversized Connect Four sets that appeal to the guest’s inner child and inspire creative thoughts. The lyf properties will be managed by lyf guards – millennials who may be residents themselves, community managers, city and food guides, bar keepers and problem solvers all rolled into one. lyf guards, guests and partners can conduct workshops with local craftsmen, hackathons or innovation talks. Residents may even score exclusive invites to local music festivals and concerts.

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