Hotel Brand

the niu

by NOVUM Hospitality

NIU by NOVUMNative. Inspiring. Urban – this is the niu. The brand comprises an innovative midscale hotel concept taking up the lifestyle of modern society. With the help of unique pieces of art, the niu hotels tell stories inspired by their location, shaped by Zeitgeist and history. the niu hotels are alive! Guests are no longer just drawn to their rooms. The open living lobby with its innovative co-working area invites guests and locals to work and stay. The social network is a lived reality: The free space inside the hotel is shared amongst each other and merges seamlessly. Smart and useful room concepts with refined bathrooms take guests on an exciting journey whilst offering a comfortable stay. NOVUM Hospitality currently operates 15 the niu hotels of the brand founded in 2017. More than 50 pan-European the niu hotels with over 10,200 rooms are currently in planning stage.

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Hotel Development

niu Fender

The doors of a completely new, modern and urban hotel on the Entrepothaven in Amsterdam East have been opened. With 246 rooms, a panoramic restaurant and a vibrant lobby and hotel lounge, the niu Fender is a serious flagship store for the fast-growing NOVUM Hospitality chain.

niu Fender

End 2019 NOVUM Hospitality opens her second niu hotel in The Netherlands. This time in the capital, Amsterdam. The hotel opens its doors in the Entrepothaven at the Cruquiuseiland. The hotel focusses on millennials and finds a connection with the lifestyle of the contemporary society.

niu Air, Frankfurt

NOVUM Hospitality and project developer GBI AG have started another joint project in laying the foundation for a niu hotel with 344 rooms in Frankfurt. The midscale hotel, in chic design, is being built on Rebstockpark in Leonardo-da-Vinci-Allee, an ideal location for guests of the Main metropolis, with this district being the gateway to the highly frequented exhibition grounds.

Brand News

niu friends: NOVUM Hospitality and Viva con Agua commence extensive collaboration

For its young brand niu, NOVUM Hospitality is focussing on socio-cultural collaboration by teaming up with the non-profit Hamburg-based Association Viva con Agua de Sankt Pauli e.V. As part of its partnership with niu hotels, a select group of artists collaborating as part of Viva con Agua Arts and Millerntor Gallery have decorated the hotel walls in the artistic and urban "good Swag" style.