Brand
Hotel Brand

the niu

by NOVUM Hospitality

NIU by NOVUMNative. Inspiring. Urban – this is the niu. The brand comprises an innovative midscale hotel concept taking up the lifestyle of modern society. With the help of unique pieces of art, the niu hotels tell stories inspired by their location, shaped by Zeitgeist and history. the niu hotels are alive! Guests are no longer just drawn to their rooms. The open living lobby with its innovative co-working area invites guests and locals to work and stay. The social network is a lived reality: The free space inside the hotel is shared amongst each other and merges seamlessly. Smart and useful room concepts with refined bathrooms take guests on an exciting journey whilst offering a comfortable stay. NOVUM Hospitality currently operates 15 the niu hotels of the brand founded in 2017. More than 50 pan-European the niu hotels with over 10,200 rooms are currently in planning stage.

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Hotel Development

the niu Crusoe

In the first quarter of 2020, the Hamburg-based hotel group NOVUM Hospitality has opened not one but two hotels of their young lifestyle brand the niu in Germany: the niu Air in Frankfurt and the niu Crusoe in Bremen.

niu Air, Frankfurt

In the first quarter of 2020, the Hamburg-based hotel group NOVUM Hospitality has opened not one but two hotels of their young lifestyle brand the niu in Germany: the niu Air in Frankfurt and the niu Crusoe in Bremen.

the niu Loom

In a highly frequented location adjacent to the Irish World Heritage Centre in Manchester, Novum Hospitality - one of Germany's largest family-run hotel groups - has now opened the niu Loom. The midscale hotel boasts 135 innovative guestrooms attracting both business and leisure travellers.

Brand News

niu friends: NOVUM Hospitality and Viva con Agua commence extensive collaboration

For its young brand niu, NOVUM Hospitality is focussing on socio-cultural collaboration by teaming up with the non-profit Hamburg-based Association Viva con Agua de Sankt Pauli e.V. As part of its partnership with niu hotels, a select group of artists collaborating as part of Viva con Agua Arts and Millerntor Gallery have decorated the hotel walls in the artistic and urban "good Swag" style.

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