The Munich-based Ruby Group, led by founder and CEO Michael Struck, is breaking new ground with their Lean Luxury philosophy. By having a lean organizational structure and concentrating on the essentials, Ruby manages to create a contemporary, affordable form of luxury for the modern, cost- and style-conscious customers. Founded in 2013, the group already operates four Ruby Hotels, with neun more under construction. Also, in central locations of major cities, Ruby now offers Ruby Works: Flexible, perfectly equipped workspaces and a creative ambiance with access to an inspiring office community. Financially strong partners support Ruby with the expansions. The Austrian Soravia Group, a German family office, the investor Michael Hehn, a private equity fund, and Michael Struck jointly hold the company shares.