Brand
Hotel Brand

Aiden Hotel℠

By Best Western

Sadie Hotel will compete in the upscale segments, and Aiden Hotel will compete in the upper midscale segment. These conversion brands offer developers an opportunity to reposition existing properties to improve their performance and enhance their asset value. These brands will offer hoteliers a design program with unprecedented flexibility. Sadie Hotel and Aiden Hotel's edgy personalities will be reflected across each hotel, starting from the moment travelers enter the colorful, imaginative lobbies. The same charming style will be interwoven throughout other common areas and in unique guestrooms, services and amenities. The appealing brands will allow hoteliers to tap into the local flair of their market, broaden their customer base, and achieve higher RevPAR.

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Brand Timeline (1)
Other brands by Best Western
BEST WESTERN
BEST WESTERN PLUS
BEST WESTERN PREMIER®
BW Premier Collection
BW Signature Collection®
Executive Residency by Best Western
GLō
Sadie Hotel℠
SureStay
Vib