Brand
Hotel Brand

room2

by Lamington Serviced Apartments

room2room2 is the UK’s first hometel brand, conceived in 2015. It is the third accommodation brand launched by the Lamington Group, an independent family-owned real estate investment and development company which was founded in the 1960s and is based in West London. The brainchild of brothers Robert and Stuart Godwin, former members of the British Olympic Development Sailing team, hometels combine the best elements from Airbnb, serviced apartments and boutique hotels in an offering designed to appeal equally to corporate and leisure guests and those seeking alternative forms of residential accommodation. With innovative features such as 24 hour stays as standard, mattress selection, room2’s highly flexible offer provides kitchens in every room and is available from one night to one year. room2 currently has two operational locations, the Southampton Hometel and Hammersmith Townhouse, both of which have performed strongly since opening and throughout Covid. room2 Southampton was sold to Aberdeen Standard Investments in Jan 2021 on a sale and leaseback during the height of the pandemic, supported by industry leading performance. room2 has a further pipeline of live projects across the UK with a Gross Development Value of over £100 million, including sites in Chiswick, Belfast, Fulham and Liverpool, featuring a mix of wholly owned assets and those pre-leased to room2 by development partners. room2 has signed the Glasgow Declaration on Climate Action in Tourism and is committed to accelerating climate action to cut global tourism emissions.

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