As part of Louvre Hotels Group and Jin Jiang International's development goals both within France and abroad, a declination brand of two-star hotels, Kyriad Direct,was launched April 2018. Building on Kyriad's reputation this new offering meets the needs of travellers looking for a quality hotel experience at a more affordable price. The brand also targets investors as the group – the fifth largest hotel operator worldwide – seeks to consolidate its position across all market segments. The first Kyriad Direct will open over the next 18 months in France.
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