Brand
Hotel Brand

Kyriad Direct

By Louvre Hotels Group

As part of Louvre Hotels Group and Jin Jiang International's development goals both within France and abroad, a declination brand of two-star hotels, Kyriad Direct,was launched April 2018. Building on Kyriad's reputation this new offering meets the needs of travellers looking for a quality hotel experience at a more affordable price. The brand also targets investors as the group – the fifth largest hotel operator worldwide – seeks to consolidate its position across all market segments. The first Kyriad Direct will open over the next 18 months in France.

Brand Timeline (1)
Other brands by Louvre Hotels Group
Campanile
Golden Tulip
Kyriad
Première Classe
Royal Tulip
Sarovar Hotels
Tulip Inn