Accor continues to expand its portfolio and is launching a new lifestyle brand in the midscale segment, TRIBE. Renowned for its expertise in the economy and midscale sector and now a major name in luxury hotels, Accor continues to establish itself in the lifestyle sector in order to offer an ever-greater range of experiences and to satisfy the needs of its customers and partners. Accor’s new brand TRIBE was created in response to a simple fact: today, more than ever before, travelers seek a high- quality hotel experience at an affordable price. TRIBE aims to surprise travelers with an original, exciting and carefully curated offer that focuses on style rather than price. Tribe is reshaping the traditional hotel experience, enabling guests to live, work and play in contemporary interiors. TRIBE intends to meet the expectations and requirements of customers in a ground-breaking way. With a flexible and unique model, the new “TRIBE” concept targets an international clientele of regular travelers. Whether traveling for business or leisure purposes, the TRIBE community is just like today’s men and women: independent, curious and adventurous.