House of Beats
Unique by its local approach, united by an authentic and holistic lifestyle, House of Beats draws on the local fashion, music, Pop & Streetart and cultural scene. House of Beats is an innovative lifestyle brand with a profitable, flexible and unique concept based on local DNA. Representing Deutsche Hospitality’s second lifestyle concept focusing on music playing a leading role, House of Beats combines high quality products and service with a lifestyle attitude and an elevated brand experience. With its’ core values connect - energetic - optimistic - progressive House of Beats stands for an upscale environment and urban flair inspiring young guests from all over the world as well as locals to share experiences and to meet friends in a vibrant atmosphere. The first four Houses of Beats are supposed to be located in Hamburg, Munich, Milan and Trieste.
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