At the company’s 2022 Annual Convention, BWH Hotel Group announced the launch of HOME by BWH. Competing in the midscale extended-stay segment, HOME by BWH was created to address the needs of both travelers and hotel developers in today’s hospitality landscape. BWH Hotel Group collaborated with active extended-stay developers to create a lean prototype that offers credible return on investment. HOME by BWH is a clean, streamlined, modern and fresh approach to extended-stay with the philosophy of “options, not mandates,” which is unique for this segment. Guests will find all their needs taken care of at HOME by BWH, while hoteliers will enjoy more flexibility in the areas of breakfast, design elements and operations.HOME by BWH is launching with a prototype for new construction, and conversion opportunities will also be available. The brand is announced with a strong pipeline and development efforts for the brand will be focused on proven extended-stay markets where demand for new product is strong.
Phoenix, AZ 85016